By: Sarah Bauer
Great article. The function of social media for business owners is definitely evolving from social communication to information communication- a place to share the content, not create the content. I’d...
View ArticleBy: Evan Prokop
Excellent point Sarah. It’s important to clearly define content creation and maintenance roles. Too often, if it’s ambiguous, nothing gets done.
View ArticleBy: Adriel Sanchez
It appears I did a pretty good job, because Evan recapped the key points I wanted the audience to leave with pretty much perfectly…! I’d only add that when thinking about measurement, what’s important...
View ArticleBy: Evan Prokop
Thanks Adriel, glad to hear I covered your presentation accurately. I agree that it can be difficult to establish measurements that can represent the full range of benefits from a strong social media...
View ArticleBy: Ari Herzog
Do you think a B2B strategy is different depending on the number of employees, global reach, revenue, etc?
View ArticleBy: Daisy Bono
Excellent post. Social media is a vital medium for every business as the customers they have and the ones they are looking for are already using it on a day-to-day-basis. I want to convey that to...
View ArticleBy: Adriel Sanchez
We look at a number of metrics across two dimensions. (1) Purchase funnel stage, from Awareness, to Consideration and Purchase (2) Social media user evolution, from passive Follower to proactive...
View ArticleBy: Sarah Bauer
Great article. The function of social media for business owners is definitely evolving from social communication to information communication- a place to share the content, not create the content. I’d...
View ArticleBy: Evan Prokop
In reply to <a href="https://www.toprankblog.com/2012/11/ses-chicago-building-the-b2b-social-media-machine-6-steps-for-success/#comment-551775">Sarah Bauer</a>. Excellent point Sarah. It's...
View ArticleBy: Adriel Sanchez
It appears I did a pretty good job, because Evan recapped the key points I wanted the audience to leave with pretty much perfectly…! I’d only add that when thinking about measurement, what’s important...
View ArticleBy: Evan Prokop
In reply to <a href="https://www.toprankblog.com/2012/11/ses-chicago-building-the-b2b-social-media-machine-6-steps-for-success/#comment-551785">Adriel Sanchez</a>. Thanks Adriel, glad to...
View ArticleBy: Ari Herzog
Do you think a B2B strategy is different depending on the number of employees, global reach, revenue, etc?
View ArticleBy: Daisy Bono
Excellent post. Social media is a vital medium for every business as the customers they have and the ones they are looking for are already using it on a day-to-day-basis. I want to convey that to...
View ArticleBy: Adriel Sanchez
In reply to Evan Prokop. We look at a number of metrics across two dimensions. (1) Purchase funnel stage, from Awareness, to Consideration and Purchase (2) Social media user evolution, from passive...
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